Luis Aguiar is Assistant Professor in the Management of Digital Transformation in the Department of Business Administration at the University of Zurich, Switzerland. He holds a PhD in Economics from Universidad Carlos III de Madrid, an MSc in Economics, Finance and Management from Universitat Pompeu Fabra in Barcelona, and a Degree in Economics from the University of Geneva, Switzerland. Prior to his appointment at the University of Zurich he was a Research Fellow at the European Commission’s Joint Research Center in Seville, Spain.

Luis Aguiar's research focuses on the economics of digitization and online markets. His work relies on various econometric methods to analyze the effects of technological change on firms, consumers, markets, and welfare, with a particular focus on digital media products. His research has been published in leading academic journals, including the Journal of Political Economy, Information Systems Research, and the International Journal of Industrial Organization. His research has also been covered by various news outlets, including The Economist, The Wall Street Journal, Forbes, CNBC, and Billboard Magazine. He is currently serving as a co-editor for Information Economics and Policy.