Lies, Damned Lies, and Generative AI – Benefits and Threats of Generative AI for Business

Generative Artificial Intelligence (GenAI) systems such as ChatGPT have radically transformed perception and expectations on the impact these systems may have in society. A less discussed area is the impact of using GenAI for organisational processes in Business such as digital marketing, document management, or internal communications.

As part of the DSI Disinformation Month, the third edition of Apéro Digital will identify promising benefits as well as potential threats of these impactful tools, leading to discussions about strategies that allow risk mitigation while harnessing the power of AI to drive organisational efficiency and creativity.

The event particularly focuses on stakeholders in the innovation community, including SMEs and large organisations that use or plan to use these tools for tasks such as digital marketing, management of internal documentation, product development, AI generation of user personas, among others. Other participants include technical and legal experts, as well as representatives of civil society.

When / Wann: October 31, 2024, 16:00 - 18:00 – followed by Apéro

Where / Wo: Digital Society Initiative, Rämistrasse 69, 8001 Zurich

Language / Sprache:  English

Registration / Anmeldung: invitation only

Organisation: Apéro Digital

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